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Measuring Content Success Part 1: Gathering data
Imagine a post gets 20 likes and 5 reposts. Is that good? Bad? In this series we explore how to use your data for a more accurate measure of success.
How to cover an event: before, during and after
Big events like COP28 have a life long after the final talks. As does your content. Here’s how to plan for an event to maximise your coverage.
Use data to make art (for better science storytelling)
Engaging visuals can breathe life into complex data, reaching audiences who were previously uninterested. Here’s how.
Digital accessibility is the key to holistic inclusion
Making digital content accessible for everyone isn’t just the right thing to do: it’s also good for business.
How much do you know about interactive content?
Interactive social media content has become an indispensable tool for businesses. In the spirit of interactivity, here’s a short quiz to see how you can boost your engagement.
How to optimise your content for social media
Scroll, scroll, scroll…stop! That’s the impact your social media content needs to have — and it’s somewhat of an art.
Evergreen content: How to tell stories that stand the test of time
How do you create content that will stand the test of time (and not get buried)? Something with relevance that stretches far into the future?
What do you think? And should you really tell anyone?
When big news events break and the temptation to pitch in with your worldview grips you, are you safe to go ahead? Here's a checklist to help you decide whether or not you should share your opinion.
4 tips for writing top content
Lots of digital content is poorly researched, full of vague points or lacking a cohesive structure. If you want your content to stand out from the crowd, you need to do some prep work before you start writing.
The importance of audio in video
Take your audiovisual content to the next level with this brief Audio 101 to help you better understand and refine the sound in your videos.
4 ways to jazz up your blog posts
Considering over 2 million new blog posts are published every day, and 43% of users admit to skimming blog posts, no one can afford to be dull. Here are 4 easy wins in the fight against boring blog posts.
What's the source? A foolproof guide to fact-checking your content
Fact-checking isn’t just something we should all do to prevent the spread of dis and misinformation, it’s important for the integrity of any organisation. Here are some top tips to help strengthen your fact-checking process.
Getting your message heard: why repetition is your friend
If you’ve got something important to say, it bears repeating. Here’s why repetition is an important part of a communications strategy and how to use it.
How should your brand navigate Elon Musk’s Twitter?
The devil works hard, Elon Musk works harder and he’s asking those left at Twitter HQ to do even more. Choking on the smoke are the marketers tasked with the impossible goal of predicting what the most unpredictable man on Earth might do next.
What is the right tone of voice for social media?
With so much content fired our way, we’re becoming more selective over what we engage with. So how do you give your social media a more personal touch?
The three most common barriers to good digital comms
Digital communication is like going to the gym – everyone knows it’s really good for you, most want to be good at it, but many can’t seem to get there. Here are the three main barriers to good digital communications.
How leaders can master digital content
Some industry leaders have been quick to turn digital content to their advantage. But many still struggle to realise the benefits or identify where they can add value. We’re here to help.
Here’s what we learned about digital content at Web Summit 2022
In the first week of November, over 70,000 people from the world of tech descended onto Lisbon. Here are the four most relevant ideas we came away with.
How to steer your story through the approvals quagmire
Dealing with the approvals process is notoriously tricky. There’s no magic solution, but there are a few tried and tested techniques that can help you through the process.
Punctuation and grammar in the 21st century
Most communication now happens via the small screen in our palm. We can’t expect the same level of punctuation in a Tweet as in a first edition of Oliver Twist - but there are still rules.