How much do you know about interactive content?

How many times have you stopped scrolling through social media to discover what flavour ice cream you are, or where your perfect holiday destination is based on your pet’s favourite food? I’m a mint choc chip headed for the south of France, in case you were wondering.

Interactive social media content has become an indispensable tool for businesses who want to build a brand voice, connect with their audience, and drive engagement in a highly competitive digital landscape. 

In the spirit of interactivity, here’s a short quiz to see how you can boost your engagement. 

What are interactive elements on social media?

a) Posts with photos and videos

b) Ads with a call to action

c) Tools like polls and quizzes

No prizes for guessing C.

Tools like polls and quizzes are commonly used on social media platforms to create fun content around pop culture trends, but they are also an effective way to tackle serious topics that resonate with your audience.

Timely news updates and thought-provoking surveys are just two of the ways to leverage interactivity and create compelling, informative brand experiences.

From Instagram story quizzes to LinkedIn polls, experimenting with these different formats may show you a new avenue for your content that you haven’t yet explored.

Why are interactive elements important for social media engagement?

a) They add more visual appeal to your posts

b) They break up the monotony of regular content

c) They create opportunities for two-way conversations

Yes, C again.

Using these tools across your social channels can help to create a brand voice which feels dynamic and authentic. They can also help to forge a stronger connection with your audience by asking about the things that matter to them. 

Yes, creating quality content consistently is the essential part of your content strategy, but what happens when you need an extra boost to stand out in that sea of competing voices? 

Interactive content could hold the key. 

As an added bonus, learning what really matters to your audience can help to inform your future content strategies whether that’s discussing certain topics, or more behind the scenes insights. 

What is the most important rule when using interactive elements?

a) Keep it relevant to your brand and audience interests

b) Use them as often as possible

c) Only use interactive elements that have been proven to work for other organisations

It’s A this time. 

As with all content, relevance is key. Finding out which 90s heartthrob you are might be fun, but if it has nothing to do with your brand or message, it might not engage your audience. Rather than just providing a distraction, interactive content should spark meaningful engagement with your brand and speak to your audience’s interests. 

Remember, they’re following you for a reason. Integrating interaction into your overall social media strategy and aligning it with your brand’s messaging and values can help to create the best experience for your audience and your impressions.

Why is timing important when using interactive elements?

a) To avoid overwhelming your audience

b) To align with current trends

c) To ensure your interactive elements are the first thing your audience sees

Did you say A? Then you’re right. 

Timing is another important factor to consider. Overloading your audience with interactive content may ultimately result in disengagement. Consider integrating them thoughtfully into your content calendar and strategically space them out around a variety of other formats.

Why is it important to measure the success of your interactive elements?

a) To make sure your interactive elements align with current trends

b) To optimise your approach

c) To create a sense of competition among your audience

B is the right answer. Measuring the success of your interactive elements allows you to refine your strategy based on data. 

Social media analytics tools provide valuable insights into the performance of your interactive content, allowing you to optimise your approach and ensure that you're driving maximum value from these tools.

What’s your score? 

So there you have it. Interactive elements can be a powerful tool for businesses looking to build an authentic brand voice, create better engagement with their audience, and experiment with different content types.

Defining a strategy about how and when to use this can create an interactive social media experience that drives meaningful results.

Now, I’m off to find out what kind of pasta dish best represents my life.