How to optimise your content for social media

In this digital age, it’s impossible to grow an organisation without social media. It allows you to reach a wide audience, increase brand awareness, drive web traffic, boost sales and establish relationships with the people that matter to your organisation.

Well, that’s only if you’re creating content that’s optimised for social and that people want to consume. Not sure how to do that? Luckily, you’re in the right place. This is your definitive starter guide to nailing social content.

1. Set some goals, and make 'em big

If you're not setting ambitious targets for your social media game then you're already losing. Clearly define what you want to achieve and then get to work!

2. Know your audience

Understand who you’re trying to reach and where they consume their content. Use that knowledge to focus your efforts and identify the platforms that matter.

3. Create killer content

Don't just post anything. Share valuable, engaging and relevant content that will have your audience coming back for more. Mix it up using text, images, and video to keep things fresh. Not sure where to start? Check out this guide.

4. Use the power of paid advertising

Want to reach a larger audience and drive specific actions? Include paid advertising to give your social media efforts a boost.

5. Engage, engage, engage

Don't just post and run. Respond to comments and messages in a timely manner and use social media to start conversations and build relationships with your audience. Do this regularly and you’ll be flying.

6. Analyse and adjust

Use analytics tools to track your progress and measure the success of your social media efforts. Use that data to adjust your strategy and improve your results over time.

7. If at first you don’t succeed…

Did a piece of content not perform as you had hoped? Repost it with new social copy, or turn the same information into a new format. Social media algorithms are changing all the time, so give your audience the best chance of seeing your content.

8. Plan ahead

Create a content calendar to schedule your posts in advance so you can focus on creating instead of worrying about when to post.

9. Keep it real

Remember to be authentic, transparent, and don't over promote your products or services. Otherwise your audience will check out and move on.

With these tips and tricks up your sleeve you’re well on your way to becoming a social content savant. But remember: social media is a powerful tool as long as you use it strategically and consistently. That’s where we can help.